Well, in an effort to catch myself up there will be a series of posts as I move towards catching myself up in this class.
This week’s lesson covered stock photos and web design mistakes. Often you go to a big company’s website, or corporate literature and see these images of business people. I doubt most people think about where these pictures come from. A lot of times, I just assumed that company’s would have to have some sort of a photo shoot to help create their latest campaign or literature. This is what fashion retailers do, but now I wonder if companies like Comcast just get these images from these stock photo sites like Gettyimages.com or shutterstock.com.
We had to read about bad web design and the biggest take away for me was that aesthetics do not mean a web site is good. Being able to get the information you want from a site is what makes it good. An example is the website for Blue Bell Ice Cream.
When I first went to the site, I thought it was pretty. I liked the way it looked. But it is hard to navigate because things are not clearly labeled – so you do not know your options. You have to hover over things, which is referred to as “Mystery Meat Navigation”, to figure out where to go. The problem is that unless you study the site or write out a key for yourself, you don’t remember what the compass links to versus the two identical ice cream containers. The point is that you cannot sacrifice function for looks.